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commentaries that will empower, enlighten and entertain African Americans in Durham, Wake, Orange, Granville, Vance
and Person counties. Available free of charge, SPECTACULAR MAGAZINE is distributed in African American churches in
the six counties. Distribution of SPECTACULAR MAGAZINE also includes cultural centers, colleges, bookstores, coffee
shops, hotels and restaurants.
Each month SPECTACULAR MAGAZINE has informative feature articles on African Americans in the community based
on that issues’ theme (see attached editorial theme calendar). Some of the features are about those considered to be
movers and shakers and some are about lesser known individuals but they are making a difference in their own way.
There are always stories that need to be told. Feature story suggestions or articles may be submitted to
info@spectacularmag.com by the 15th of the month.
SPECTACULAR MAGAZINE, with a mission to empower and enlighten African Americans in Durham, Wake, Orange,
Granville, Vance and Person counties, includes thought-provoking commentaries and columns written by local residents
who provide information on topics such as health, social justice, business, legal issues, entertainment and lifestyle.
Editorials and commentries are accepted and should be submitted to editorials@spectacularmag.com by the 15th of the
month.
Launched as Spectacular Entertainment Guide in November 2004, the name and focus was changed in August 2005. This
monthly publication continues to include the popular ‘On the Town’ and ‘For Your Information’ sections that serve as a
guide for readers looking for a night on the town, family oriented activities and information about happenings in their
community. To submit information about your event and/or activity, email it to calendar@spectacularmag.com by the 15th
of the month.
‘Rejoice’, a new section introduced in April 2007, is expanding to include worship and praise opportunities, pastoral
anniversaries and special services (outside of regular church services) in the distribution area and beyond. Churches are
encouraged to submit their monthly or entire year’s listing of special services to calendar@spectacularmag.com by the
15th of the month. (The Editor reserves the right to make final decisions on inclusion of any submissions.)
SPECTACULAR MAGAZINE is read regularly by over 95,000 people in Durham, Wake, Orange, Granville, Vance and
Person counties monthly based on a circulation of 12,000 copies. Each copy is read by 9.7* people.
The Raleigh (Wake County) metropolitan statistical area (MSA) is the state’s second-largest MSA-level African-American
consumer market. In 2006, Wake County’s African-American buying power was $3.4 billion, which accounts for 83 percent
of the MSA’s African-American buying power and nearly 10 percent of the state’s African-American buying power.
The Durham MSA (Durham, Orange, Person & Chatham counties) is North Carolina’s fourth-largest MSA-level consumer
market. In 2006, African-American buying power in the Durham MSA rose to $2.6 billion, up from $1.2 billion in 1990.
Geographically, the area’s black consumer market is dominated by several distinct submarkets: the relatively mature,
highly concentrated urban market in Durham County, the rapidly growing urban market in Orange County and the
strong suburban market composed of Granville, Vance and Person counties.**
SPECTACULAR MAGAZINE welcomes and actively seeks advertisers that want to reach this extensive readership. For
information on how to place you advertisement call 919-680-0465 or visit our website www.spectacularmag.com
*source: Target Marketing Inc.
**source: Minority Buying Power in NC: 2006; prepared by the North Carolina Institute of Minority Economic Development, Inc.
and Person counties. Available free of charge, SPECTACULAR MAGAZINE is distributed in African American churches in
the six counties. Distribution of SPECTACULAR MAGAZINE also includes cultural centers, colleges, bookstores, coffee
shops, hotels and restaurants.
Each month SPECTACULAR MAGAZINE has informative feature articles on African Americans in the community based
on that issues’ theme (see attached editorial theme calendar). Some of the features are about those considered to be
movers and shakers and some are about lesser known individuals but they are making a difference in their own way.
There are always stories that need to be told. Feature story suggestions or articles may be submitted to
info@spectacularmag.com by the 15th of the month.
SPECTACULAR MAGAZINE, with a mission to empower and enlighten African Americans in Durham, Wake, Orange,
Granville, Vance and Person counties, includes thought-provoking commentaries and columns written by local residents
who provide information on topics such as health, social justice, business, legal issues, entertainment and lifestyle.
Editorials and commentries are accepted and should be submitted to editorials@spectacularmag.com by the 15th of the
month.
Launched as Spectacular Entertainment Guide in November 2004, the name and focus was changed in August 2005. This
monthly publication continues to include the popular ‘On the Town’ and ‘For Your Information’ sections that serve as a
guide for readers looking for a night on the town, family oriented activities and information about happenings in their
community. To submit information about your event and/or activity, email it to calendar@spectacularmag.com by the 15th
of the month.
‘Rejoice’, a new section introduced in April 2007, is expanding to include worship and praise opportunities, pastoral
anniversaries and special services (outside of regular church services) in the distribution area and beyond. Churches are
encouraged to submit their monthly or entire year’s listing of special services to calendar@spectacularmag.com by the
15th of the month. (The Editor reserves the right to make final decisions on inclusion of any submissions.)
SPECTACULAR MAGAZINE is read regularly by over 95,000 people in Durham, Wake, Orange, Granville, Vance and
Person counties monthly based on a circulation of 12,000 copies. Each copy is read by 9.7* people.
The Raleigh (Wake County) metropolitan statistical area (MSA) is the state’s second-largest MSA-level African-American
consumer market. In 2006, Wake County’s African-American buying power was $3.4 billion, which accounts for 83 percent
of the MSA’s African-American buying power and nearly 10 percent of the state’s African-American buying power.
The Durham MSA (Durham, Orange, Person & Chatham counties) is North Carolina’s fourth-largest MSA-level consumer
market. In 2006, African-American buying power in the Durham MSA rose to $2.6 billion, up from $1.2 billion in 1990.
Geographically, the area’s black consumer market is dominated by several distinct submarkets: the relatively mature,
highly concentrated urban market in Durham County, the rapidly growing urban market in Orange County and the
strong suburban market composed of Granville, Vance and Person counties.**
SPECTACULAR MAGAZINE welcomes and actively seeks advertisers that want to reach this extensive readership. For
information on how to place you advertisement call 919-680-0465 or visit our website www.spectacularmag.com
*source: Target Marketing Inc.
**source: Minority Buying Power in NC: 2006; prepared by the North Carolina Institute of Minority Economic Development, Inc.
