SPECTACULAR MAGAZINE is a bi-monthly, full color, glossy publication which includes features, columns,
calendars and commentaries that empower, enlighten and entertain African Americans in Durham, Wake,
Orange, Granville, Vance and Person counties. In addition to SPECTACULAR MAGAZINE being available free
of charge at cultural centers, colleges, bookstores, coffee shops, hotels and restaurants, distribution of
SPECTACULAR MAGAZINE also includes African American churches in the six counties.
Each month SPECTACULAR MAGAZINE has informative feature articles on African Americans in the
community. Some of the features are about those considered to be movers and shakers and some are about
lesser known individuals but making a difference in their own way. They will always be stories that need to be
told. Feature story suggestions or articles may be submitted to email@example.com by the 10th of the
With a mission to empower and enlighten African Americans in Durham, Wake, Orange, Granville, Vance and
Person counties, SPECTACULAR MAGAZINE includes columns written by local residents that provides
information in areas such as health, social justice, finance, political issues, entertainment and self-motivation.
Thought-provoking commentaries are also included. Suggestions for a column and/or your editorials by the
15th on themonth about any issue may be submitted to firstname.lastname@example.org.
Launched as Spectacular Entertainment Guide in November 2004, the name and focus was changed in August
2005. Now a bi-monthly publication, it continues to include the popular ‘On the Town’ and ‘For Your
Information’ sections that serve as a guide for readers looking for a night on the town, family oriented
activities and information about happenings in their community. To submit information about your event
and/or activity, email it to email@example.com by the 15th of the month.
‘Rejoice’, a new section introduced in April 2007, is expanding to include worship and praise opportunities,
pastoral anniversaries and special services (outside of regular church services) in the distribution area and
beyond. Churches are encouraged to submit their monthly or entire year’s listing of special services to
firstname.lastname@example.org by the 15th of the month. (The Editor reserves the right to make final decisions
on inclusion of any submissions.)
SPECTACULAR MAGAZINE is read regularly by over 95,000 people in Durham, Wake, Orange, Granville,
Vance and Person counties monthly based on a circulation of 12,000 copies. Each copy is read by 9.7* people.
The Raleigh (Wake County) metropolitan statistical area (MSA) is the state’s second-largest MSA-level
African-American consumer market. In 2006, Wake County’s African-American buying power was $3.4 billion,
which accounts for 83 percent of the MSA’s African-American buying power and nearly 10 percent of the
state’s African-American buying power.
The Durham MSA (Durham, Orange, Person & Chatham counties) is North Carolina’s fourth-largest MSA-level
consumer market. In 2006, African-American buying power in the Durham MSA rose to $2.6 billion, up from
$1.2 billion in 1990. Geographically, the area’s black consumer market is dominated by several distinct
submarkets: the relatively mature, highly concentrated urban market in Durham County, the rapidly growing
urban market in Orange County and the strong suburban market composed of Granville, Vance and Person
SPECTACULAR MAGAZINE welcomes and actively seeks advertisers that want to reach this extensive
readership. For information on how to place you advertisement call 919-680-0465 or visit our website www.
*source: Target Marketing Inc.
**source: Minority Buying Power in NC: 2006; prepared by the North Carolina Institute of Minority
Economic Development, Inc.
Spectacular Magazine - All rights reserved 2010