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| Why advertise in SPECTACULAR MAGAZINE? SPECTACULAR MAGAZINE is the best and most effective way to reach the African American consumer in North Carolina. It is read regularly by over 95,000 people in Durham, Wake, Guilford, Orange, Granville, Vance, and Person counties based on a circulation of 12,000 copies and on-line availability. The buying power of North Carolina’s minority consumers soared from 1990-2006. North Carolina emerged as one of the nation’s most important African-American markets during that period, with African-American purchases accounting for one of every seven dollars spent in the state. This amounts to a 233 percent increase in African-American buying power, which is well above both the nation’s 151 percent gain and the state’s 160 percent gain. The Raleigh MSA (Wake County) is the state’s second-largest MSA-level African-American consumer market. In 2006, Wake County’s African-American buying power was $3.4 billion, which accounts for 83 percent of the MSA’s African-American buying power and nearly 10 percent of the state’s African-American buying power. The Durham MSA (Durham, Orange, Person & Chatham counties) is North Carolina’s fourth-largest MSA-level consumer market. In 2006, African-American buying power in the Durham MSA rose to $2.6 billion, up from $1.2 billion in 1990. Geographically, the area’s black consumer market is dominated by several distinct submarkets: the relatively mature, highly concentrated urban market in Durham County, the rapidly growing urban market in Orange County and the strong suburban market composed of Granville, Vance and Person counties.* |
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for shipping costs. The advertiser or advertising agency assumes all responsibility and liability for the content of advertisements,
inserts and for any claim, expense or loss resulting from the publication or non-publication of such items in Spectacular.
Advertisers will be responsible for 100% of the price for any display advertising cancelled after the deadline. Submission of copy
and/or photos for inclusion in an advertisement shall constitute certification by the advertiser that any necessary releases and
permissions to use such materials have been secured by advertiser.
inserts and for any claim, expense or loss resulting from the publication or non-publication of such items in Spectacular.
Advertisers will be responsible for 100% of the price for any display advertising cancelled after the deadline. Submission of copy
and/or photos for inclusion in an advertisement shall constitute certification by the advertiser that any necessary releases and
permissions to use such materials have been secured by advertiser.