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Durham, Wake, Orange, Granville, Vance, and Person counties based on a circulation of 12,000
copies.
The buying power of North Carolina’s minority consumers soared from 1990-2006. North Carolina
emerged as one of the nation’s most important African-American markets during that period, with
African-American purchases accounting for one of every seven dollars spent in the state. This
amounts to a 233 percent increase in African-American buying power, which is well above both the
nation’s 151 percent gain and the state’s 160 percent gain.
The Raleigh MSA (Wake County) is the state’s second-largest MSA-level African-American consumer
market. In 2006, Wake County’s African-American buying power was $3.4 billion, which accounts for
83 percent of the MSA’s African-American buying power and nearly 10 percent of the state’s African-
American buying power.
The Durham MSA (Durham, Orange, Person & Chatham counties) is North Carolina’s fourth-largest
MSA-level consumer market. In 2006, African-American buying power in the Durham MSA rose to
$2.6 billion, up from $1.2 billion in 1990. Geographically, the area’s black consumer market is
dominated by several distinct submarkets: the relatively mature, highly concentrated urban market
in Durham County, the rapidly growing urban market in Orange County and the strong suburban
market composed of Granville, Vance and Person counties.*
CLICK HERE FOR MORE INFORMATION OR TO OBTAIN MEDIA KIT
copies.
The buying power of North Carolina’s minority consumers soared from 1990-2006. North Carolina
emerged as one of the nation’s most important African-American markets during that period, with
African-American purchases accounting for one of every seven dollars spent in the state. This
amounts to a 233 percent increase in African-American buying power, which is well above both the
nation’s 151 percent gain and the state’s 160 percent gain.
The Raleigh MSA (Wake County) is the state’s second-largest MSA-level African-American consumer
market. In 2006, Wake County’s African-American buying power was $3.4 billion, which accounts for
83 percent of the MSA’s African-American buying power and nearly 10 percent of the state’s African-
American buying power.
The Durham MSA (Durham, Orange, Person & Chatham counties) is North Carolina’s fourth-largest
MSA-level consumer market. In 2006, African-American buying power in the Durham MSA rose to
$2.6 billion, up from $1.2 billion in 1990. Geographically, the area’s black consumer market is
dominated by several distinct submarkets: the relatively mature, highly concentrated urban market
in Durham County, the rapidly growing urban market in Orange County and the strong suburban
market composed of Granville, Vance and Person counties.*
CLICK HERE FOR MORE INFORMATION OR TO OBTAIN MEDIA KIT